Co Founders Erin and Eric started Electric & Rose in their garage in 2014. Erin's fine art background and Eric's career as a filmmaker sparked the idea to create something together. Their love for their neighborhood in Venice and each other created that perfect combination that inspired what is now Electric & Rose. Named after two iconic streets in their Venice Beach neighborhood as a reminder of who they are and what they strive to be as and activewear lifestyle brand. They design clothes that are authentically inspired by their adventures - Beach yoga, sunset surfs, backyard barbecues and bonfires under the stars.